A lean sales-ready product development is a methodology that focuses on creating products efficiently and effectively, with a strong emphasis on customer value and waste reduction. It’s about maximizing the value-added portion in any process. Lean as applied to the new product development process examines the entire value stream, and asks this question: “How much of what we’re doing truly benefits end users or customers?” Any work that does not produce a benefit to stakeholders is regarded as waste and should be cut to the absolute minimum.

Why do it?

A Lean Sales Ready Product development technique converts the prospective customer into paid customer quickly. It shortens your sales cycle, ramps up your revenue, and points you towards market leadership.

In essence, lean sales-ready product development helps businesses create high-quality, customer-focused products efficiently and cost-effectively, giving them a competitive edge in the market.

How can we help

Building a sales-ready product is a dynamic and iterative process that requires collaboration, strategic planning, and a deep understanding of customer needs. We evaluate what work for activated customers vs. didn’t work for churned ones. Shorten the time to value and find what is barriers for high activation. To transform your product into a lean Sales Ready Product, we unify Engineering, Product Design and Sales teams.  We do first-hand customer research and have inventory of customer objections. Understand clearly what matters most to customers and what you can ignore. Create a qualification list of the right initial customers. We enable your organization to build a sales-ready product which involves several key steps to ensure that the product meets customer needs, stands out in the market, and is ready for a successful launch.

Bizleat's goal to build lean product and avoid waste for your organization

Here is how we do it

• Know Your Customer’s Pain - We engage with prospective customers to uncover what kind of solution they needed. We create and share with them wireframes, data sheets, and presentations to gather their early feedback on the product.
• Create an Inventory of Objections - Along with the detailed reports from his scouting sessions, we create an Inventory of Objections. Then we solve for what matter most to them.
• Know What Matters – Keep the feature out of the product is as important as keeping it in. The only objection that passes contains no granular application visibility, no redundancy or failovers, and data path for proven products.
• Establish the Right Beachheads - Your beachhead customers will be those where the product-market fit is strongest. With specific qualifications for your beachhead customers, you won’t waste your time chasing worthless leads.
• Product Superpower and Action Matrix - Along with a mix of “good enough” features with at least one leading use case that the customer would absolutely love.
• Build the right Product Design – Remove any frictions that customers could possibly face to test, buy, or accomplish their job. We evaluate design by measuring actual impact on customers situation.

Use Cases